€34,95
• Purple toning shampoo for blonde, grey and highlighted hair
• OLAPLEX Bond Building Technology™ strengthens hair structure
• Neutralises brassiness and yellow tones
• Enhances brightness and colour clarity
• 3x brighter hair after use
• 90% report reduced brassiness
• Up to 52% reduction in breakage after one use
• Repairs everyday damage while cleansing
• Gently cleanses without stripping moisture
• Violet pigments balance cool tone retention
• Hydrating surfactant system improves softness
• Improves shine, smoothness and detangling
• Suitable for fine, coloured and chemically treated hair
• Colour-safe and dermatologist tested
• Vegan formula
• Sulfate, silicone, paraben, phthalate, phosphate, MIC/MIT and protein free
In stock
Ultra-concentrated purple toning shampoo designed for blonde, highlighted and grey hair to neutralise brassiness and yellow tones while repairing everyday damage. OLAPLEX Bond Building Technology™ works at a molecular level to rebuild disulfide bonds, strengthening hair structure, improving resilience and reducing breakage.
Violet toning agents help balance colour and enhance brightness by reducing unwanted warm tones after a single wash. A gentle coconut-derived surfactant system creates a hydrating lather that cleanses without stripping while maintaining softness and manageability.
Conditioning agents including glycerin, betaine and guar derivatives help hydrate and smooth the hair fibre while improving shine and detangling. The formula supports stronger, healthier-looking hair while maintaining a cool, bright blonde tone.
Clinically proven to deliver 3x brighter hair, 90% of users reporting less brassiness and up to 52% less breakage after one use. Suitable for straight, wavy, curly and coily hair types, especially fine textures. Colour-safe, dermatologist tested, vegan and free from sulfates, silicones, parabens, phthalates, phosphates, MIC/MIT and protein.
| Brand | Olaplex |
|---|---|
| Size | 250 |
| Way of use | • Apply to wet hair |
| Ingredients | Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Acrylates Copolymer, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Fragrance, Limonene, Hexyl Cinnamal, Acid Violet 43 (CI 60730) |
