Description
A professional hydrating shampoo designed to gently cleanse while restoring optimal moisture levels in normal to dry, textured, brittle, or curly hair. Built on advanced haircare science, the formula uses a Vegan Moisture Complex combining Glycerol, Aloe Vera, and a Vegan Keratin Alternative to deliver deep yet lightweight hydration.
At a scientific level, Glycerol acts as a high-performance humectant, binding water within the hair fibre to prevent dehydration and maintain long-lasting moisture balance. Aloe Vera contributes soothing and hydrating properties for both scalp and hair, while amino acid-based Vegan Keratin Alternative helps reinforce the hair structure, improving elasticity and resilience.
Enhanced with Cell Equalizer Technology, the shampoo smooths the hair surface, fills structural irregularities, and improves manageability, shine, and movement. The sulfate-free surfactant system ensures effective but gentle cleansing without stripping natural oils.
The fragrance is fresh and salon-inspired—clean aquatic notes blended with soft citrus and green accords, creating a light, revitalising sensory experience during use.
The result is visibly healthier, softer, and more elastic hair with improved hydration for up to 72 hours and reduced frizz.




